In
today’s advancements of social media communication, pod-casting is being employed
in both educational and entertainment means. Studies show that pod-casting is an operative
and viable learning tool. A mind tends to have more clarity and a sequentially
deeper comprehension of the subject matter when experienced through audio. The influence
of pod-casting encourages the listener to think creatively. Accordingly, the increased
focus allows the listener to retain more of the information.
Though
pod-casting doesn't have a tremendous annual growth of users when compared to
other forms of multimedia communications, it still retains substantial numbers.
As reported by The State of the Media, “one-third of all Americans (34%), or 89
million people” state they listen to streaming of AM/FM stations or Internet-only
services each month. This is a significant number of listeners to entice to my
website through podcasting.

"Social Media And Microbiology Education." Plos
Pathogens 6.10 (2010): 1-3. Academic Search Complete. Web. 20 Feb. 2014.
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