The Podcast Incentive

  I have encountered the first speed bump in my mobile pursuit. My intention was to craft an app to my website first. However, once I began it, I soon realized that to construct it properly, I would have to have all my supplementary elements formed. So I have set that portion of the project aside and commenced my idea for a podcast.

                In today’s advancements of social media communication, pod-casting is being employed in both educational and entertainment means.  Studies show that pod-casting is an operative and viable learning tool. A mind tends to have more clarity and a sequentially deeper comprehension of the subject matter when experienced through audio. The influence of pod-casting encourages the listener to think creatively. Accordingly, the increased focus allows the listener to retain more of the information. 

                Though pod-casting doesn't have a tremendous annual growth of users when compared to other forms of multimedia communications, it still retains substantial numbers. As reported by The State of the Media, “one-third of all Americans (34%), or 89 million people” state they listen to streaming of AM/FM stations or Internet-only services each month. This is a significant number of listeners to entice to my website through podcasting.

       From my smartphone I was able to record a sound wave. Then applying my Magisto editing app, I was able to clean the vocals and add background music. I then uploaded upload it to my Sound Cloud account. Now within my Sound Cloud stream tracks, I will be able to eventually link the tracks to the mobile website app. My viewers will then have an additional option in familiarizing themselves with my work.

 Santhanam, L.A., Mitchell, A., Rosenstiel, T. “Audio: By the Numbers.” Web. 20 Feb 2014. http://stateofthemedia.org/

"Social Media And Microbiology Education." Plos Pathogens 6.10 (2010): 1-3. Academic Search Complete. Web. 20 Feb. 2014.

First Path of Course

                My ambition for this study of Studies in Mobile Media is to ultimately create an effective mobile based version of my desktop website. The challenge of which will not be so much in creation as much as the assurance of validity. I basically know the tools needed, I simply have to learn to apply them productively. To accomplish this I will analyze various sources on effective mobile based websites, and utilize tools to construct an applicable site.

          Thus far, my research seems to be reassuring. There is substantial information to support the proposition of designing a mobile based application and feasible platforms available in which to build it upon. I am hoping that the continued reading of this course will provide me with additional ideas to incorporate into my overall project.

                All of my initial development will be based upon my website. With a web domain established and WordPress and HTML coding in place, the next step would be to employ an app as a passage to a mobile version. From there I hope to condense the format while expanding upon its features. Forward is the only way to go when it comes to technology.

                According to Danyl Bosomworth, co-founder of Smart Insights, research shows that mobile devices are now being used more for internet browsing than traditional desktop computers. This indicator is quite believable as we look around today. Furthermore, on average, an app is being utilized 80% of the time to surf the web; far more than conventional mobile browsers. This tells me that an app is essential.

              Interestingly, Android users are the most unique visitors in terms of entertainment. Amazon ranks fourth among these unique visitors, surpassed “only by Google, Facebook and Yahoo.” (Bosomworth) This is a very valuable statistic considering that my novel is sold through the Amazon website.

                At this point within my study I do not feel overwhelmed with pressure. I think it is progressing at an adequate pace. Initially there is a substantial amount of examination, such as mobile web app vs native app. I try to think about what the future holds, both within this study and for my writing. I want to bring as much success as I can to each of them.

Bosomworth, Danyl. ” Mobile Marketing Statistics 2014.” Smart Insights. Marketing Intelligence LTD. 10 June 2013. http://www.smartinsights.com/mobile-marketing. 12 Feb. 2014

“Discuss: Mobile Platforms.” Mobile Government. US General Services Aministration. 11 Feb. 2014.